Marketing Portfolio
As a content marketing strategist and writer, I have a proven track record of creating compelling and effective content that drives revenue growth, builds thought leadership, and supports brand initiatives. I am a master project manager who thrives in collaboration and creates impactful experiences for targeted audiences.
Case Study
Created workflow to build case studies for a global consultancy, iterating for use cases; RFPs, web, client comms, GTM decks & funnels.
Corporate Thought Leadership: AI-Transformation
A shifting industry, and demand to be AI-forward enabled content creation around the use of AI in advertising production. Built for SEO/AEO/AISO, satisfying a KPI to develop thought leadership for this global business.
Culture-first Marketing Initiative
Key Strategies for a Successful NFT Launch:
Culture-First Approach: Shared passion for mushrooms
Unique, High-Interest Incentive: Psilocybin-infused coffee prize
Advocacy and Statement: Mental health and wellness
Accessibility (Free Entry): Free NFT sign-up
Building Future Value: First tier NFT
Timing and Relevance: National Mushroom Day
The strategy leveraged a free, accessible digital collectible (NFT), combined it with a highly unique and culturally relevant incentive (psilocybin coffee giveaway), and framed the entire initiative around a powerful message of wellness, community, and mental health advocacy, creating buzz and driving sign-ups by tapping into shared values and interests. The campaign aimed to build a community that would continue to engage with the brand and support its mission, extending beyond just the initial giveaway.
Pet Newsletter Launch: True Loves by Aera
As part of the brand development team for True Loves by Aera, I helped concept and launch a monthly newsletter aimed at pet parents. I collaborated closely with the project lead to shape content strategy and define editorial themes rooted in brand storytelling — from actionable pet care tips to heartwarming human-interest stories. My contributions included generating content ideas, curating credible sources, and creating original copy that built brand affinity without pushing product. This initiative supported broader brand awareness goals and laid the foundation for future lifestyle-driven content across Aera’s platforms.
Email Marketing Campaign Manager
In first quarter owning email revenue, doubled total email revenue Q/Q by 99%.
Increased (existing) email flow revenue by 32% and email campaign revenue by 144%. Grew email subscriber list 66% through partner marketing and nurture campaigns. New subscribers have 30-day overall open rate of 55.41% and 19% are "very engaged" customers.
Product Design, NAMING
Senior lead on naming team for immersive bowling experience, “Neoverse.” Developed supporting sales and web copy on PDP for revenue-driving bowling entertainment.
Interior Design, NAMING
Design copy for a physical location to build in brand messaging to inform customers. This new fast-casual restaurant serves food grown with regenerative agriculture.
WeB COPY, Brand development, DTC
Ideation & Content Creation for new food brand focused on bringing regenerative agriculture to the masses, ultimately influencing the US food system.
copywriting, Brand mESSAGING, TOV, b2b
Developed all content: copywriting, content hierarchy, UX, SEO Content, brand book for this newly merged Seattle agency.
Case Study
Created universal template and interview questions for case study format used in RFPs and for website SEO content.
Video Script, editing
Develop brand language into script highlighting new, multi-use retail project for a global architectural firm.
Lead Magnet, social assets
Worked with creative team & paid social team to design digital ads for campaign. Copywriting + direction.
Landing page, UTM, PDF download
Concept + content for downloadable pdf on landing page.
Developed a full-funnel content strategy using a lead magnet and paid LinkedIn ads to grow a qualified email list. The campaign achieved a 4.7% cold traffic conversion rate.
Lead Magnet
Targeted toward event planners. Developed original piece, direction, content & copy.
Copywriting for app
Online Course Development + Copy, Allrecipes.com
Course Script
Course Development
Web Copy - bios & descriptions
Social Captions
PROject management
https://roundglassliving.com/meditation/courses/yoga's-8-step-path-to-awakening
Ghostwriter, peak nutrition
Peak Nutrition details 100 simple and tasty recipes within the context of outdoor goals and body science: motivation, recovery, hydration; how our digestive system works; how food provides energy; effects of weather and altitude; the relationship between food, muscle, and cramping; how nutrition relates to mental and physical stress; and much more. The authors also explore shifting eating habits and ways to develop a healthier approach, whether bouldering, climbing, backcountry skiing, mountain biking, trekking, or trail running. "Peak Profiles" offer food tips from elite athletes such as backcountry boarder Jeremy Jones and climber Sasha Diguilian and sample menus help readers plan what to prep and pack.